Sales Training: Good things come in 3’s

Sales Training: Good things come in 3’s – we learn the ABC’s, count 3-2-1, and Olympic medals are given to the Gold/Silver/Bronze winners.

sales training, sales representative skills, personal development, business developers, sales skills, sales representative, sales executives, sales force development,  sales team, sales training exercises, client relationship, building relationships, business relationship, business development training, sales psychology training, creating a sales training program, different types of sales training, how do you become a better salesperson, how to be a professional salesman

In business, oftentimes we see great things happen in 3’s as well. I am sure those experienced in presenting have been taught that the “Rule of 3” is a golden rule for presenting information – giving stronger retention. For those of us that are business developers – those who are the most successful in building business partnerships are those who involve:

  • Themselves
  • A Business Partner
  • …to target a common client segment

Business Developers

Too often, I experience business developers with a strong focus to outperform their set targets. While I commend their attitude, I would like to share some of their challenges. In many of these professionals’ minds, their objective is to sell or transact a business deal with their client; and it is evident in their business meeting conversations. Instead of focusing on trying to sell to your clients, how about focusing the conversation to involve:

  • Themselves
  • The Client
  • …to target reaching a future aspiration

By remembering that our clients are also in business and have goals they wish to achieve, being part of that achievement would make a far more collaborative business relationship. So how about it? Let’s learn from our past, focus on the present and create a better business future. And hey – if your clients want to hear some compelling reason on why they should work with you – perhaps give them 3 reasons too!

So remember: some great things come in threes. If you’re contemplating alignment – remember that you can go beyond sales and marketing and incorporate your customer success teams. You’ll be rewarded with powerful, long-term revenue growth as you build your loyal army of brand advocates! Top performers’ training priorities reflect a belief in the power of continuous practice and coaching informed by objective sales competency metrics.  The world of selling may have grown in complexity; but thanks to competency-based sales learning organizations can systematically attack one piece of the puzzle at a time. The basis of our frontline sales training and will be featuring more of that content in upcoming posts.

2 thoughts on “Sales Training: Good things come in 3’s

  1. […] is where we can have the opportunity. For those of us in business development; identifying which of your customers is the subject of losing something can be your newfound […]

  2. […] while ago, I wrote about the ‘magic of the number 3‘ in business. I’d like to express more on this magical number, and how it can help us […]

Leave a Reply

Your email address will not be published. Required fields are marked *